uggs: Internet shoe store model popular in China Zappos's success can be replicated ugg outlet

2009, the U.S. network of shoe store Zappos is the Amazon of 12 billion cash and stock. Over the same period, and any kind of successful models abroad like the network model of shoe quickly became popular in China, however, a very public failure. Rise and fall, the two networks survive shoe store and get VC attention, a good music to buy, a network called music Amoy.

a Chinese in the United States, wrote in its micro-Bo,ugg outlet, who the day before in the U.S. Eastern time 11:16 pm to Zappos orders, the company is located in KY (Kentucky) of storage in the sub- morning 3:42 parcels have been sent to confirm the messages sent to 11:59 am and received a UPS delivered the goods. Before and after 43 minutes with a 12-hour.

not difficult to see, for reputation, Zappos at all costs. And its logistical advantages is the ability to make customer satisfaction a \

But in China, the success of this model seems very difficult to copy them,ugg store, for good music and purchase music Amoy, the harvest in their tens of millions of dollars once the investment risk, logistics bottleneck is the biggest problem . IBM Institute for Business Value Gan Yee Chui told the president, \Ji Weidong, an analyst at Morgan Stanley, told reporters that if the development of the industry to find a bottleneck to solve the problem of the enterprise,uggs for sale, is a very worthwhile investment in quality companies.

sprint and long distance

just started as Lok web development fast, and good music to buy stressed the development of a robust.

with the century-old, \Bi Sheng CEO expectations of the end of the year is 5000,kids uggs sale, paragraph styles. Good music is to buy 35 footwear brands and styles to reach 7,000 or more, good music to buy CEO Order Three next year is expected to reach 10,000 or more.

music network has been scouring the rapid development of sales from 10 million last year to 1,000 this year and realize signing, on sales of 300 thousand yuan, Bi Sheng The island is expected by the end of e-commerce will reach sales of 100 million yuan amount.

rapidly as Lok latest round of financing network on June 4 this year the evening credited into account the financing amount of more than 10 million U.S. dollars, the investment side for the Tiger Fund and the USA and Germany the United States with the capital. Tiger is the largest 3C money online mall Jingdong Mall investors also invested Dangdang and all passengers in B2C e-commerce businesses.

Amoy network for the rapid development of music, Tiger fund,Discount MBT Shoes, the China General Manager Chen Xiaohong said: \was almost not cast under the premise of advertising reach. B2C is a long-distance running in the area, we believe that in the pursuit of speed and size, the input-output ratio can be precise control of the company are more sustained power of. \p> So Bi Sheng is also more energy will be used to adjust the development of rhythm and sort out the internal processes, recently completed a rare win a weekend and enjoy time with their families, \meetings. \

but still good music in front of Le Amoy buy the lead, but the music is catching up fast Amoy, on both sides of the gap is narrowing.

good music to buy not slow the speed of development, a month ago, told reporters Order Three, enterprises of more than 300% annual growth rate in advance, sales have reached 50 million yuan last year, this year's expected sales amount is 200 million yuan.

good music buy side has revealed the second round of financing has been credited into account. Order Three told reporters that the amount converted to financing is certainly billion yuan size, good music to buy the first round of financing in 2009, leading investors Sequoia Capital Michael? Moritz lead the cast of 10 million U.S. dollars, so the second round of financing scale would be a few million dollars. Sequoia Capital is Zappos investors.

at Zappos founded, Michael? Moritz lead into 48 million U.S. dollars of venture capital, to the Amazon in November last year to about 12 billion (according to Amazon the day's closing share price) acquisition Zappos, more than four years, Sequoia Capital net 248 million U.S. dollars.

logistics gap

order to do the fastest delivery, Zappos to storage built directly beside the airport logistics company UPS, so a lot of time the customer can get the shoes the next day, while Zappos actually promised time is three to four days, consumers are generally surprised at the quick service.

this, Zappos in the United States won the great word of mouth.

Zappos's success is the pursuit of customer satisfaction at all costs, even for customer satisfaction, customer service can personally fly the goods to the customer sent in the past.

the most extreme service, if the customer out of stock items and very anxious, they might even introduce customers to the competitors to go.

in good music before buying, and Amoy music, in fact, there have been several websites and try to replicate the success of Zappos, but were unsuccessful.

Bi Sheng and Order Three problems in logistics to reach a consensus.

Bi Sheng complained to reporters: \want to spend big in the logistics cost. \

good music are in the process of buying and copying music scouring various stages of Zappos.

at different times, Zappos's business model faced different challenges. Early, Zappos does not leave any inventory, but once out of every ten orders will be error, not made the wrong goods are selling off the goods, the consumer is not satisfied.

later, Zappos is all-stock model, storage in a million pairs of shoes, but funds a lot of pressure, Zappos rely on a value of 100 million U.S. dollars in revolving credit to purchase inventory, if not meet loan agreement established under the monthly revenue and profit goals, even if only almost point,ugg boots outlet, banks have the right to take away the credit, so bring cash flow crisis to Zappos and could eventually make the company bankrupt.

so had no choice but Zappos was sold to Amazon.

Order Three recalls, good music to buy the first year of operation, that is, in October 2007 ~ October 2008, \goods, the refund rate of 40 %。\each local area to the warehouse of 3000 square meters, Beijing, 6,000 square meters.

Music Amoy network is in Beijing,CHI Hair Irons, Shanghai and Guangzhou expansion, in Shenyang and Wuhan, a new warehouse area of approximately five times to set up parallel to the warehouse, Bi Sheng said: \Without a warehouse of goods around the country parallel to the warehouse can be shipped. \
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